2021 SEO Trends That You Should Keep An Eye on
We are less than three months away from 2020, but that doesn’t mean that you can’t get a head start on your competition. Considering that the internet marketing realm is one that is so brutally competitive, you’re going to need to stay on top of the latest trends and best practices into the new year.
While you might not be able to apply these trends immediately, knowing of these upcoming trends will allow you to make the necessary adjustments to your campaign in order to fully maximize the effectiveness of these trends, not just for the sake of following trends, but for the sake of being able to understand them well enough that you’re able to make them work for your campaign and not the other way around,
So, What Exactly are a Few Notable SEO Trends to Look Out For in the Coming Year?
Featured snippets are going to have a rise in presence, especially when they are now evaluated via their quality. Snippets may seem like a minor thing, but about 54% of traffic from Google actually originates from featured snippets. This trend will only get even more pronounced as time goes by.
It’s no secret that YouTube has now become the new TV. Many studies show that millennials and younger users prefer to get their information via videos rather than other forms of media. This is especially true if the video content is actually very good and informative. This is even more effective when used in conjunction with influencer marketing.
Artificial intelligence is going to enable search engines to also factor in user preferences as well as user intent. Prepare for this by gearing your content towards a particular niche instead of trying to meet the demand of each and every market.
As artificial intelligence rolls out, smart assistants like Google Assistant, Siri, Alexa, and the best friend that nobody asked, Bixby, have seen a tremendous increase in usage. The most common method of using these assistants is through voice commands and it’s only going to see an increase in frequency. So, this is going to mean that searchers are most likely going to come in full sentences rather than short keywords. Prepare your content by making sure it yields complete answers to complete questions.
Finally, website security is going to be a lot more important in the coming years given that users are becoming more and more tech-savvy. If a certain website looks suspicious, they are more than likely going to click away from that website. Invest in website security to rectify this.
Knowing these trends isn’t enough. You’re going to need to be able to implement them properly is you want to get maximum effectiveness out of them. The safest way to go about this is to only work with SEO agencies like the ones listed at BestSEOCompanies.com. This is both for peace of mind as well as it is for ensuring that you get your money’s worth, especially since good SEO doesn’t come cheap.
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