{"id":4302,"date":"2018-10-24T09:03:17","date_gmt":"2018-10-24T09:03:17","guid":{"rendered":"https:\/\/www.botreetechnologies.com\/blog\/?p=4302"},"modified":"2021-11-23T18:26:17","modified_gmt":"2021-11-23T12:56:17","slug":"why-to-invest-in-an-ecommerce-mobile-application","status":"publish","type":"post","link":"https:\/\/www.botreetechnologies.com\/blog\/why-to-invest-in-an-ecommerce-mobile-application\/","title":{"rendered":"Why to Invest in eCommerce Mobile Apps to Boost e-Commerce Sales"},"content":{"rendered":"\n<p>In 2017, eMarketer, a leading marketing research firm, estimated that $1.4 trillion of retail eCommerce sales were made by mobile devices. This accounts for 58.9% of the total e-commerce sales which was $2.3 trillion in 2017 and is expected to grow to $3.5 trillion by 2021.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><b><i>I can&#8217;t overestimate how mobile is changing how we interact with consumers, we have to embrace these changes.&#8221;<\/i><\/b><br><b><i>Joel Anderson, CEO of Walmart.<\/i><\/b><\/p><\/blockquote>\n\n\n\n<p>The majority of consumers have a mobile device. With the global integration of companies and access to the internet at an affordable price, consumers are shifting their focus to purchasing with their handheld devices. E-wallets, e-cards &amp; online money transfer services make it easier for anyone to purchase online at the click of a button, or more precisely, at the tap of a thumb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Will the customer&#8217;s switch to an eCommerce Mobile Apps for making a purchase?<\/h2>\n\n\n\n<p>The answer lies in the fact that, according to a survey by RubyGarage, 78% of customers would rather use a mobile app instead of shopping from a site. The chances of a customer returning on an eCommerce mobile app are 50% higher than a website. Mobile devices have provided users the opportunity to select from a plethora of products in their pocket, and they can choose to window-shop or make a purchase from anywhere they are.<\/p>\n\n\n\n<p>E-commerce apps have started dominating the retail market. Amazon, Alibaba, eBay, Flipkart, and even small retail companies are investing in <a href=\"https:\/\/www.botreetechnologies.com\/ecommerce-app-development\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce apps<\/a> to exploit the numerous opportunities present at their doorstep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">But what makes purchasing through a eCommerce Mobile App different from the website?<\/h3>\n\n\n\n<p>A major portion of the Smartphone population is completing transactions via mobile devices. Convenience &amp; quick service are just the tip of the iceberg when it comes to the benefits that retailers are enjoying due to the exponentially compounding mobile app users.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Personalized experience:<\/b>\u00a0Based on a user&#8217;s previous purchases &amp; history, e-commerce retailers can suggest, recommend and push the relevant products preferred by the customer. Users can even customize the store by hiding irrelevant items and gaining access to priority features.<\/li><li><b>Sharing for opinion:<\/b>\u00a0Major e-commerce mobile apps have the feature of sharing products on social media platforms. A user can easily ask for the opinion on a particular product in real-time and then make the final decision to purchase.<\/li><li><b>Push Notifications:<\/b>\u00a0Every company is scoring on the huge benefits of push notifications. The user can now be regularly updated on new products, upgrades &amp; exclusive deals through push notifications that aren&#8217;t available on websites.<\/li><li><b>Better customer service:<\/b>\u00a0<a href=\"https:\/\/www.botreetechnologies.com\/chatbot-development\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots<\/a> are on the rise as major retailers utilize them to solve customer queries on a real-time basis. Users now prefer quick solutions through chatting on the app and in turn, get satisfied with the service provided.<\/li><li><b>Better reach:<\/b>\u00a0The Smartphone population is only going to increase. Through new user offers, referral programs &amp; loyalty points, retailers are cashing on increasing their user-base to large amounts and retaining them through tempting offers.<\/li><\/ul>\n\n\n\n<p>The current scenario presents an opportunity for <a href=\"https:\/\/www.botreetechnologies.com\/blog\/how-can-ecommerce-help-retail-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce retailers<\/a> to turn the handheld devices into their sales representative. With the inception of Artificial Intelligence &amp; its integration with mobile devices, a shopper&#8217;s experience will drastically enhance and retailers will compete on the mobile to get them to their store.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><i>At\u00a0<a href=\"https:\/\/www.botreetechnologies.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>BoTree Technologies<\/b><\/a>, we build web and\u00a0mobile applications\u00a0to add value to our client&#8217;s business. We align ourselves to ensure that our client benefits the most out of our engagement.<\/i><\/p>\n\n\n\n<p><i><a href=\"https:\/\/www.botreetechnologies.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">Drop us a line<\/a>&nbsp;to discuss how can we help take your business to the next level.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2017, eMarketer, a leading marketing research firm, estimated that&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why to Invest in eCommerce Mobile Apps to Boost e-Commerce Sales<\/title>\n<meta name=\"description\" content=\"Ecommerce applications have started dominating the retail market. 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