{"id":5310,"date":"2018-12-04T08:54:57","date_gmt":"2018-12-04T08:54:57","guid":{"rendered":"https:\/\/www.botreetechnologies.com\/blog\/?p=5310"},"modified":"2020-12-09T17:35:20","modified_gmt":"2020-12-09T12:05:20","slug":"why-organizations-are-not-giving-much-priority-to-sales","status":"publish","type":"post","link":"https:\/\/www.botreetechnologies.com\/blog\/why-organizations-are-not-giving-much-priority-to-sales\/","title":{"rendered":"Why Organizations are Not Giving Much Priority To Sales?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">When you hear the word \u201cSales\u201d, one automatically decides that it\u2019s a simple job and that anyone can do it. However, have you thought about the sales processes which then assists in lead generation?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Be it an IT company or an <a href=\"https:\/\/www.botreetechnologies.com\/insurance\" target=\"_blank\" rel=\"noopener noreferrer\">Insurance<\/a> company, Sales team proves to be the backbone of the organization. But, organizations tend to ignore this aspect and focus on the core strengths <\/span><b>only<\/b><span style=\"font-weight: 400;\">(Example, the technology in the case of an IT company). Neither is Sales easy nor is it to be taken lightly.<\/span><\/p>\n\n\n\n<p><b><i>Consider the following example:<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An IT company, providing top-notch IT services\/products, USP being its technical expertise! Is it a fool-proof product on its way to success? <\/span><\/p>\n\n\n\n<p><b>No<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A strong technical team can make the greatest quality products, but a Sales team will:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know better about the target market <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on building a healthy relationship with the prospects\/clients<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bridge the gap between the technical team and the client<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Moreover, if the technical team were to focus on managing the client, prospecting as well as focusing on the product, it would be a great mess in the end.<\/span><\/p>\n\n\n\n<p><b>IT Companies are in an Impression that Technical Expertise Would Help them Excel<\/b><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"440\" src=\"https:\/\/www.botreetechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/technical-expertise.jpg\" alt=\"Sales team\" class=\"wp-image-13837\" srcset=\"https:\/\/www.botreetechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/technical-expertise.jpg 440w, https:\/\/www.botreetechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/technical-expertise-300x300.jpg 300w, https:\/\/www.botreetechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/technical-expertise-150x150.jpg 150w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Most of the organization just focusing on their technical team and believing that is enough for them. But that\u2019s not working they may face many problems in handling the client.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A fool-proof product\/service is must have:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Core product: The motive behind the creation of the product, i.e. the main benefit. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">E.g. creation of a website is to have an online presence.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generic product: The features which are necessary for the functionality. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">E.g. The technology the website needs to be built on, say HTML or rails etc.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expected product: This signifies the requirement of the client. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">E.g. The client wants an easy to edit, fast processing, no extra cost website.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Augmented product: The level where the product is different from others in the market. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">E.g. Website shall be SEO friendly, and assistance shall be provided for the initial steps to be followed for it. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Potential product: What the future holds for the product. This results in customer delight. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">E.g. Post-delivery support and quality maintenance as an ongoing process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, you see, the first two levels can be managed by the technical team and shall have the best possible results. But, this doesn\u2019t complete the product, it further requires an expertise in understanding the market and the customer. The Sales team helps in completing the levels of a product, making it a ready to sell.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Challenges A Company Shall Face, If They Don\u2019t Have A Dedicated Sales Team:<\/b><\/h2>\n\n\n\n<p><b>Targeting &amp; Positioning: <\/b><span style=\"font-weight: 400;\">The Sales team has a greater understanding of the market they want to tap, thereon, \u201chow to pitch\u201d and \u201cwhat to pitch\u201d becomes tricky and thus becomes a continuous learning process. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Above all, the organization sets targets for the <a href=\"https:\/\/www.botreetechnologies.com\/blog\/why-organizations-are-not-giving-much-priority-to-sales\" target=\"_blank\" rel=\"noopener noreferrer\">Sales Team<\/a> to achieve.<\/span><\/p>\n\n\n\n<p><b>Never give up: <\/b><span style=\"font-weight: 400;\">This was the biggest challenge is when one has to tackle rejection. It seems easy to let go but requires a certain mindset, to let go, learn and thereon improvise the pitch.<\/span><\/p>\n\n\n\n<p><b>Competitive Market-Lower cost: <\/b><span style=\"font-weight: 400;\">A study of the market is crucial. IT has become a very competitive market, where the major factor of competition is the price. Negotiation and delivery become an add-on.<\/span><\/p>\n\n\n\n<p><b>The trade-off between Time and productivity: <\/b><span style=\"font-weight: 400;\">The good salesman is one who uses their time in a manner which achieves productivity without deviating from the goal.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>The Significance of Sales in Any Organization:<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In an organization, the sales play a vital part in the acquisition and retention of business. The interesting and main part of sales is the bridge gap between the potential client&#8217;s needs and the services that the organization offers that can satisfy their requirement.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The salesperson is dealing with the prospect who doesn\u2019t have much technical knowledge and it\u2019s their responsibility to close the deal by giving necessary information and helping the prospect. They play a key role in the building loyalty and trust amongst the client and the organization. This is the reason behind why a client would suggest your organization to relative or companion and give feedback regarding your services, which gives you referral business and further helps your business grow.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><i>At&nbsp;<a href=\"https:\/\/www.botreetechnologies.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>BoTree Technologies<\/b><\/a>, we build web and&nbsp;mobile applications&nbsp;to add value to our client\u2019s business. We align ourselves to ensure that our client benefits the most out of our engagement.<\/i><\/p>\n\n\n\n<p><i>We work in&nbsp;<a href=\"https:\/\/www.botreetechnologies.com\/ruby-on-rails\" target=\"_blank\" rel=\"noopener noreferrer\">Ruby on Rails<\/a>,&nbsp;<a href=\"https:\/\/www.botreetechnologies.com\/python\" target=\"_blank\" rel=\"noopener noreferrer\">Python<\/a>, Java,&nbsp;<a href=\"https:\/\/www.botreetechnologies.com\/react-native-development\" target=\"_blank\" rel=\"noopener noreferrer\">React<\/a>, Android and iOS.<\/i><\/p>\n\n\n\n<p><i><a href=\"https:\/\/www.botreetechnologies.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">Drop us a line<\/a>&nbsp;to discuss how can we help take your business to the next level.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you hear the word \u201cSales\u201d, one automatically decides that&#8230;<\/p>\n","protected":false},"author":35,"featured_media":13836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Organizations are Not Giving Much Priority To Sales?<\/title>\n<meta name=\"description\" content=\"Despite some doom and gloom encompassing the sales profession in a specific industry, the role of the salesperson as the conduit between the business and its various markets is just as critical today as it has ever been.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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