{"id":5733,"date":"2019-02-07T05:00:29","date_gmt":"2019-02-07T05:00:29","guid":{"rendered":"https:\/\/www.botreetechnologies.com\/blog\/?p=5733"},"modified":"2022-01-13T17:04:47","modified_gmt":"2022-01-13T11:34:47","slug":"top-e-commerce-trends-that-ruled-the-charts-in-2018","status":"publish","type":"post","link":"https:\/\/www.botreetechnologies.com\/blog\/top-e-commerce-trends-that-ruled-the-charts-in-2018\/","title":{"rendered":"Top eCommerce Trends That Ruled the Charts In 2022"},"content":{"rendered":"\n

2022 has been the year of innovation for the e-commerce marketplace. Even though nobody has tried to reinvent the wheel, companies like Amazon & Flipkart have definitely turned the wheels of e-commerce business development. From delivery via drones to same day delivery, e-commerce companies are constantly on the run to fulfill their customer\u2019s needs at the tap of the thumb.<\/p>\n\n\n\n

What Did The eCommerce Industry Witness in 2022?<\/h2>\n\n\n\n

Shopify<\/a><\/em> states that e-commerce sales are expected to reach $4.5 billion by 2021 with a year-on-year growth rate of 15%. This huge jump is obvious, considering the latest advancements that have made home shopping as easy as a breeze.<\/p>\n\n\n\n

  1. Mobile is the future:<\/strong><\/li><\/ol>\n\n\n\n

    BigCommerce<\/a> estimates that by 2021, mobile commerce will turn into a $659 billion industry. E-commerce business development has become easier by incorporating mobile devices & optimizing the shopping experience for the user.<\/p>\n\n\n\n

    To enhance the e-commerce product development capabilities, companies are integrating mobile wallet with their stores. This makes the purchase experience less time consuming and offers accessibility in a single tap.<\/p>\n\n\n\n

    1. Customer Experience Personified:<\/strong><\/li><\/ol>\n\n\n\n

      Since its inception, every e-commerce development company<\/a> has been wowing its clients by building websites & apps with a great user interface. With personalization of the user experience, brands have presented themselves in a unique way to the customer.<\/p>\n\n\n\n

      By utilizing customer data, e-commerce portals help them in making choices based on their past purchase history, behavior & even geographic location. The checkout process has also become smoother with fewer processes involved at every step.<\/p>\n\n\n\n

      1. Social Media Advertising:<\/strong><\/li><\/ol>\n\n\n\n

        Facebook advertising soared beyond the skies in 2017-18. With this, e-commerce companies started uploading their product catalogs on the Facebook shop which provided a tremendous push to their website traffic & sales.<\/p>\n\n\n\n

        Through Facebook & Instagram advertising, major e-commerce players started retargeting their customer base. E-commerce marketplace development<\/a> is on the rise with the advent of such techniques that generate maximum engagement for companies with the potential audience.<\/p>\n\n\n\n

        1. AI & Chatbots Lead the Way:<\/strong><\/li><\/ol>\n\n\n\n

          One of the game-changers for e-commerce companies is incorporating AI with their platform. E-commerce platform development now comes pre-loaded with chatbot integration<\/a> as they have become the new customer service representatives of companies.<\/p>\n\n\n\n

          Hubspot reports that 48% of customers prefer to connect with a company through live chat rather than other means. Chatbots offer personalized conversations and take less time in addressing queries, bringing e-commerce giants at the forefront of creating a delightful customer experience.<\/p>\n\n\n\n

          What\u2019s Next in E-Commerce Trends?<\/h3>\n\n\n\n

          From enabling blockchain in e-commerce platform development<\/a> to influencer marketing, e-commerce witnessed major breakthroughs in 2018 that transformed online shopping. Omni-channel management, fulfillment optimization & big data also played a key role in augmenting the e-commerce capabilities of companies.<\/p>\n\n\n\n

          With digital media spreading like a wildfire, e-commerce businesses have skyrocketed their growth. However, before stepping into the battle to gain a customer, companies must understand that they must maximize sales without compromising the user experience. In 2019, e-commerce and its integration with AI is a major point that everyone is looking out for.<\/p>\n\n\n\n

          \n\n\n\n

          At BoTree Technologies<\/b><\/a>, we build web and mobile applications to add value to our client\u2019s business. We align ourselves to ensure that our client benefits the most out of our engagement.<\/i><\/p>\n\n\n\n

          We work in Ruby on Rails<\/a>, Python<\/a>, Java, React<\/a>, Android and iOS.<\/i><\/p>\n\n\n\n

          Drop us a line<\/a> to discuss how can we help take your business to the next level.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

          2022 has been the year of innovation for the e-commerce…<\/p>\n","protected":false},"author":3,"featured_media":13564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-5733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"\nTop eCommerce Trends That Ruled the Charts In 2022<\/title>\n<meta name=\"description\" content=\"With 2022, the days of window shopping on the streets are almost gone. 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