Online eCommerce Store Case Study of Swadesh

About Swadesh

Swadesh is an eCommerce store that focuses primarily on selling Indian and South Asian grocery products. It enables customers to purchase Indian products online and offers discounts on each product. Customers can place online orders for authentic Indian food, south Asian frozen delicacies, and other eatables. It also offers special discounted products to customers on different Indian festivals like Rakhi and Diwali.

Technologies Used

Ruby on Rails
JavaScript
JQuery
Liquid Template
HTML
CSS

Services Provided

E-commerce Development
Web Designing
Support & Maintenance

Business Problem

As a retail store, Swadesh was facing challenges in managing orders and keeping up with the changing customer needs. The client wanted to provide an unmatched customer experience while shopping Indian products from them. There was also inefficient internal communication between different divisions that disrupted the business processes. Apart from that, forecasting customer demand and buying the right quantity was becoming a significant challenge. There was a need for an online store from where customers could easily purchase the products, and there was effective communication with the suppliers.

Solution

Our developers built an eCommerce store using Shopify for the client. The dual functionality for both the customer and admin were added to the platform.
We integrated functionalities at the administrator end, which included adding and removing products, selecting product categories, offering discounts, ingredient selection and much more.
A comprehensive dashboard was developed, which enables the admin to see all the information regarding the supermarket. It also has an analytical report section that shows the daily sales and other reports.
At the customer end, we installed product search functionality, quantity selection, product sharing on social media, and customer support.
There are different categories of products that customers can search. They can avail the discounts, whenever available, and get notified about future sales.